Client Overview:
A leading Dubai-based real estate developer launching a new luxury off-plan community targeting foreign investors and high-net-worth expats.

Challenge:
Intense competition and investor fatigue due to multiple concurrent real estate launches in Dubai.

Strategy:
Craft a campaign focused on trust, scarcity, and exclusivity. Use investor PR to drive inquiries from international media and real estate expos.

Execution:

• Hosted a virtual media tour with CGI flythroughs of the project.
• Secured features in The National, Property Finder, and Gulf Business.
• Developed investor-targeted press kits in English, Arabic, and Mandarin.
• Activated paid LinkedIn campaigns targeting investors in UK, Russia, and China.

Results:

• 65% increase in direct web leads.
• Sold 80% of phase 1 units in the first month.
• Developer’s brand perception improved with Tier-1 media coverage.

Services Used:
Real Estate PR | Investor Relations | International Media Outreach | Digital Lead Generation