Client Overview:
A small Dubai-based coffee chain with five outlets looking to increase footfall and stand out in a competitive F&B space.

Challenge:
Brand was considered just another coffee shop, with minimal Instagram following and no influencer traction.

Strategy:
Reinvent the brand as a lifestyle hangout spot using visual content, digital PR, and hyperlocal influencer engagement.

Execution:

• Created a #CoffeeAndChill campaign featuring influencer couples and creatives.
• Conducted a latte art championship to generate local buzz.
• Partnered with micro-influencers in Jumeirah and Downtown for UGC.
• Got featured in Time Out Dubai and Lovin Dubai.

Results:

• 400% increase in Instagram followers in 30 days.
• 3 viral videos with 100k+ views.
• 28% increase in footfall across all locations.

Services Used:
Food & Beverage PR | Influencer Campaigns | Content Strategy | Local Media Coverage