Client Overview: A premium skincare brand entering the Middle East market with clean beauty and vegan product positioning.

Challenge: To launch a clean beauty brand in a saturated market dominated by international giants, while appealing to Gen Z and millennials.

Strategy: Run a purpose-driven influencer campaign with a regional twist.

Execution:

• Partnered with 12 beauty and lifestyle influencers across UAE and KSA.
• Created a 14-day challenge focused on skincare transformation.
• Used branded hashtags and storytelling reels with influencer testimonials.
• Supplemented campaign with press releases to beauty editors.

Results:

• 1.2M+ campaign impressions.
• 23% engagement rate on branded content.
• Featured in Cosmopolitan Middle East and Grazia ME.
• Helped brand reach 300% sales target within the first 30 days.

Services Used: Influencer Marketing | Beauty PR | Campaign Strategy | Content Development