Client Overview: A regional FMCG startup in the UAE offering organic snack products and targeting supermarket chains and health-conscious families.

Challenge: Low visibility and shelf presence in a highly competitive FMCG space. Needed to rapidly gain consumer trust and trade attention.

Strategy: Create emotional resonance and everyday relevance through a product storytelling campaign.

Execution:

• Created the “Snack Smart, Live Full” campaign featuring real family stories.
• Placed features in What’s On, Khaleej Times Lifestyle, and mommy blogs.
• Collaborated with school nutritionists and pediatricians for co-branded content.
• Integrated QR codes on packaging linking to brand story videos.

Results:

• 500% website traffic increase.
• Secured shelf space in 3 major UAE supermarket chains.
• Product sales grew 6x in 3 months.
• 90% increase in brand recall in customer surveys.

Services Used: FMCG PR | Brand Storytelling | Product Launch Strategy | Lifestyle Media