Client Overview:
A European fintech startup launching a mobile wallet app for expats and freelancers across the UAE, KSA, and Bahrain.

Challenge:
High user skepticism around financial apps, coupled with regulatory sensitivities.

Strategy:
Establish credibility by building thought leadership and aligning with regional fintech regulations.

Execution:

• Created a fintech whitepaper and secured interviews with the CTO and compliance officer.
• Positioned brand leadership in panels at Step Conference and Fintech Abu Dhabi.
• Launched a PR blitz with digital publications like MENA Fintech Journal, TechRadar ME, and Zawya.
• Developed Arabic content for GCC audiences.

Results:

• 45+ media features in regional business and tech outlets.
• 18,000+ app downloads in 6 weeks.
• Established credibility with local regulators and investors.

Services Used:
Fintech PR | Thought Leadership | B2B Media | Regionalization Strategy