Client Overview:
A global gaming accessories brand expanding into the GCC with an e-commerce-first model targeting competitive gamers.

Challenge:
Low awareness in the region and poor engagement with regional gamers due to cultural and language gaps.

Strategy:
Build community-first campaigns around e-sports, reviews, and Arabic content to localize the launch.

Execution:

• Partnered with Arabic-speaking gaming YouTubers and Twitch streamers.
• Hosted an online tournament series with branded rewards.
• Secured features in IGN Middle East and Gadget Voize.
• Translated all content and ran Arabic ad campaigns.

Results:

• 30% increase in e-commerce sales from UAE and KSA.
• 7M+ reach on launch content.
• Became top 3 most-searched gaming accessories brands in region.

Services Used:
Gaming PR | Influencer Marketing | Arabic Content Creation | Launch Campaigns