Client Overview:
A Dubai-based woman entrepreneur and business coach aiming to expand her online presence and be seen as a thought leader in women empowerment.

Challenge:
The client had no consistent brand messaging and was virtually invisible in media.

Strategy:
Curate a compelling founder narrative through press placements, social proof, and community alignment.

Execution:

• Created a personal branding kit: photoshoot, bio, speaker reel.
• Featured in Womenpreneur ME, Khaleej Times, and podcasts.
• Aligned her story with International Women’s Day and local forums.
• Developed content for LinkedIn and Instagram sharing real stories.

Results:

• 12 media mentions in 45 days.
• Invited to speak at 2 women-led forums and one regional accelerator.
• Gained 9K new social media followers organically.

Services Used:
Personal Branding | Founder PR | Media Outreach | Social Storytelling