Client Overview:
A Dubai-based health tech startup launching a telehealth app offering on-demand doctor consultations, lab tests, and wellness coaching.

Challenge:
Low awareness among end-users and high skepticism around online consultations.

Strategy:
Leverage medical influencers, expert-led PR storytelling, and health awareness partnerships to build trust.

Execution:

• Engaged certified doctors as brand ambassadors on social media.
• Published wellness columns and expert Q&As in Gulf News Health and Al Bayan.
• Partnered with fitness and yoga studios to build real-world credibility.
• Hosted a digital wellness week campaign.

Results:

• 3x app downloads in 45 days.
• Featured as a “Top Startup to Watch” in Startup Middle East.
• 26 media placements with medical credibility emphasis.
• Helped raise AED 1.2M in Series A funding.

Services Used:
Healthcare PR | Influencer Partnerships | Content Strategy | Launch Campaigns