Client Overview: A leading tech company in the UAE facing a data breach incident that threatened its user trust and investor confidence.

Challenge: The company experienced a data breach affecting 100,000+ users. Media was picking up the story rapidly, and social media sentiment was turning hostile.

Strategy: Take control of the narrative through transparency, rapid communication, and third-party validation.

Execution:

• Issued a media holding statement within 3 hours.
• Coordinated a press briefing with the CTO to explain the technical aspects and immediate corrective actions.
• Arranged third-party cybersecurity expert quotes in key media.
• Activated social listening to respond to community concerns in real time.

Results:

• Contained the negative media cycle to 48 hours.
• Turned 4 negative coverage instances into neutral or positive follow-ups.
• Restored trust as evidenced by a rebound in customer retention within 3 weeks.

Services Used: Crisis Communication | Reputation Management | Tech PR | Media Monitoring